In this episode HPM talks with Terry O’Reilly. Terry was co-founder and Creative Directory at Pirate Radio & TV, he’s the host of the Under the Influence radio show on CBC Radio, and author of, most recently, This I Know: Marketing Lessons From Under the Influence.
In Part 1, Terry talks about how he got into advertising, why he’s passionate about radio as an advertising medium, and why copywriters are the highest paid people in advertising – among other things.
In Part 2, the focus is on Terry as an individual and as an entrepreneur. Listen to find out about his favourite book as a child, what he’s reading today, and his favourite place to eat in the whole world.
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