LIFT Startups

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What is Spring? Keith Ippel talks about helping Island entrepreneurs grow

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Keith Ippel and the folks at Spring Activator are a huge resource for LIFT entrepreneurs and we’re excited to be working with them on helping Island entrepreneurs grow their business. And yes, we’re super excited to have Keith as our keynote for PitchFest3 on Sept 27, 2018.


Buy Your PitchFest3 Tickets Now! (free for LIFT members)

Thanks to Jabin Postal Films for putting this video together. Watch for more in the LIFT video series, featuring LIFT VIPs like Leif Jason / Mastermynde Strategy, Nazaneen Dizai / 50th Parallel Public Relations Inc, and more, with tips and insights on how to grow your business!

Because #WeAreVanIsl ͏͏????

Old House Law & Notary: A LIFT BizOnDeck Case Study

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Old House Law & Notary is a partnership between Lyle Carlstrom Professional Law Corporation and T. Dale Roberts Notary Corporation. Lawyers and Notaries both practice law (with Notaries restricted to real estate, wills, contracts etc.). Having them work together in the same office creates new efficiencies and legal solutions for clients. Old House Law & Notary one of the first practices in BC providing lawyer and a notary public services.
You can find out more at ohlp.ca

LIFT: What inspired you to start Old House Law & Notary?
Lyle: I wanted to live in the Comox Valley, and from a professional level I wanted to be in business with like-minded individuals and create something new and dynamic. Working with Dale Roberts has led to a multidisciplinary practice that has a lawyer working with – instead of competing with – a notary. Our type of law is non-contentious. We focus on helping people – buying and selling real estate, estate planning. These services are in high demand in the region, and an office that includes both law and notary services, it makes us very competitive.

LIFT: What was your “ask” at your BizOnDeck workshop?
Lyle: We had several asks. We wanted: feedback on what would make us more relevant to the general public, help in branding our business, advice on keeping existing clients loyal to our new brand, suggestions on acquiring new customers who will appreciate the new brand, help on determining the best ways to give back to our clients and community, and direction on spreading the word about the results of the above.

LIFT: What were the three biggest takeaways (and subsequent actions) from your BizOnDeck?
Lyle: We heard that we are generally on the right track with our marketing efforts, but that we need to spend additional time on social media marketing. We also heard that we need to clarify our company vision and mission. As follow up activities we’ve re-engaged our webmaster digital marketer, and we’re planning a management retreat in mid-June

LIFT: Has putting your business “on deck” helped grow your business?
Lyle: The short answer is yes. We found the BizOnDeck process to be very helpful, and vibrant. We got lots of great feedback. We experienced lots of synergies. Since the workshop, we’ve made positive changes to some of what we do, especially with regard to marketing.

 

Last word

Lyle: For a company like ours, the BizOnDeck was a very unique and valuable exercise. Where else would we get this kind of feedback from a room full of entrepreneurs?

 

Contact information

Telephone: 250-871-7737
Website: ohlp.ca
Vancouver Island business directory: old-house-law-and-notary
Alignable: old-house-law-notary-public-t-dale-roberts-notary-public

 

FMI about LIFT & BizOnDeck

LIFT is an award-winning organization* that helps entrepreneurs, small business owners, and non-profits grow on Vancouver Island. We’ve just launched the Vancouver Island business directory to connect and promote entrepreneurs across the Island. To put your business or project “on deck” please fill in the blanks on this form and we’ll start “hustling the help” to grow your business! Or call HPM at 250-792-1408 to get started.

*Awards include:
• Best in BC, Entrepreneur Promotion, Startup Canada Awards, Vancouver May 2018
• Best Social Media Organization, Comox Valley Record Readers’ Choice Awards, 2015 and 2016.

CVFM: Growing farmers – and the local economy – for 25 years

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LIFT (as hanspetermeyer.com) sponsored social media marketing at the Comox Valley Farmers’ Market from 2012-2016. Why? Because I’d been writing about food since 2004. Writing about the Farmers’ Market was a “feel good” thing to do. I thought that writing about farmers would me more interesting and wholesome than writing about restaurants.
I did a lot of farmers’ profiles. (You can watch them here.) And, over those 40+ interviews it sank in: the Market isn’t just about local and fresh and “local food” cool. The Market is about the economy.
I’d interviewed Vickey Brown, CVFM Executive Director, a number of times over the years. We’d had a great time, helping tell the story about farms and food in the Comox Valley. But I recently interviewed about something different: the bigger picture. I asked her about the role of the Market in the local economy, a role that many of us take for granted or don’t understand.
INTERVIEW (April 2, 2017)
HPM: You’ve described the Market to me as a “business incubator.” What does the Market do that helps grow food businesses?
Vickey Brown (VB): We were started in 1992 by farmers, for farmers, so this is our 25th anniversary year of doing what I call “growing farmers,” and helping farmers sell their food. Even with our processors and concessions, are required to use locally grown ingredients as much as possible.
At the most basic level, the Market recruits customers with our marketing. We provide farmers with an opportunity to introduce products, test flavours, and hear directly from customers. We also provide a number of opportunities for farmers to meet a variety of customers, in a variety of locations. For example, during the peak season, we have three weekly Markets: Wednesday in downtown Courtenay, Saturday at the Exhibition Grounds, and Sunday in Cumberland.
The Market also connects farmers with organisations like the North Vancouver Island Chefs’ Association, local restaurants, Lush Valley, to name a few.
At another level, the Market provides an educational service. People need to know who our producers are, and why they do what they do. And, importantly, we’re here to educate people about the realities of local food economics. It’s difficult to make a living farming. The Market plays a role telling the story about the value of local food, beyond simple price.
Most farmers work in isolation, not only from customers, but from each other. So l, the Market is also a place where farmers learn from and support each other. It gives them a place to talk about farm and business issues, like how they’re doing irrigation, pest control, etc. It’s a learning place.
HPM: How many businesses are currently active in the market?
VB: Just under a 100. Vendors come and go, but that’s number’s been fairly steady since I started working here in 2010. Of course, the number of vendors actually at the Market changes with the season. We have a maximum of between 70-75 during peak season.
HPM: What are some examples of businesses that have “graduated” from the market?
VB: Some of the more visible success of the Market-as-incubator are Tannadice Farm, DKT Ranch, Tree Island Yogurt, Green Acres Pies – to name a few. Others, like Prontissima Pasta, Natural Pastures, Healing Bliss, and Big D’s Honey have grown into storefronts, but are still active at the Market. Recently local wineries and distillers have added to what the Market offers. Wayward Distillation House won the People’s Choice for their vodka at BC Distilled in 2016, but they’re still at every Saturday Market. Stone’s Throw Winery, 40 Knots Winery, Hornby Island Estate Winery, and Blue Moon Winery are other high profile businesses that are active at the Market even as they grow their own storefront businesses.
HPM: What are some of the biggest obstacles to growth for local food businesses, and how does the Market help address these?
VB: The biggest obstacle is early stage revenue. Like many startups, farmers struggle to generate enough cash flow to keep going. So food producers are juggling multiple jobs to get their business growing. For example, Cottage Farm was at the Market for several years before they were able to give up their “day jobs.” It’s a bit of a catch-22: you’re not putting enough time into the farm to grow it, but you need the other job to to invest in the farm. We’ve created the New Farmer Bursary to help with some of this early stage difficulty. But we could do much more.
Weather is a factor that we have no control over. But we can play a role in telling the story. For example, the reason your local food sometimes costs more is because the weather has been hard on farmers. A long, cold winter this year has meant that many early season crops weren’t ready for sale, and that the spring season will be later. That puts a squeeze on cash flow. A couple of years ago we had a long, dry summer. That reduced yields, and has even had an impact on livestock and meat in years following. We’re used to the industrial food model, where we, as consumers are somewhat insulated from the real world of what farmers deal with. That’s not the case with the Market. Because farmers sell direct to customers, we get both the freshest and tastiest produce, and the real cost of that produce.
Another issue facing our local food producers is capital investment, whether it’s production space or cold-storage and distribution. Some farmers’ markets are creating production and testing spaces. These could also include co-operative cold storage and distribution. All of this could spin-off of an enhanced farmers’ market function.
HPM: What’s stopping the Comox Valley Farmers’ Market from addressing these issues?
VB: We don’t have the capacity. There is a significant need for infrastructure in our local food economy, and we don’t have the money or the staff to do what we could be doing. Even though we were voted Best Large Market in BC in 2015, we know we could do more.
HPM: How is the Market currently funded?
VB: The majority of funding to run the Market comes from the farmers, from vendors’ table fees and member fees. Local government contributes close to 4% of our current operating budget, and we pay local government about 10% of that budget in venue rental costs. Occasionally we are eligible for grants for special projects, like promotion and advertising. We also are seeking sponsorship support.
HPM: What are the priorities if there were better funding?
VB: We would definitely like to do more for our vendors. Priorities would include office space accessible to the public and vendors, more staff support for education and promotion for farmers and local food. We also see a great need for more direct supports for farmers. For example, the New Farmer Bursaries are helping people get started, but we could also help farmers replace weather damaged greenhouses, help them set up irrigation. I’d really like to see us expand the nutrition coupon program to go year-round, not just summer-only. We’d also love to do workshops for our vendors, to help them grow their business.
HPM: How can we – the public, other businesses – support the Market?
VB: Sponsorships are a big help. A sponsorship from Hinterland Studio is helping with the Cumberland market. Jace Pierson has helped with New Farmer Bursary. Courtenay KIA is providing a tow-vehicle for our Market stage and gear. We’re also looking for sponsorship of our music program, for a kids’ area, and for specific markets – eg downtown, Winter, Cumberland – and for special events at the market, like Farmer Appreciation Week, and our Food Fests. That kind of thing.
HPM: Have you considered a non-vendor Market membership as a way for the public to support the work you’re doing?
VB: We are looking at a “Friends of the Market” type program. We’re hoping to have this in place in 2017. We’re also working on a “donate” button for the website, for people who want to help in that way. And, we always welcome cash or cheque donations at the Market table.
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At LIFT we’ve recently created a Young Entrepreneur Fund that will enable food entrepreneurs – in local food, business, the arts, and more – to participate in business development workshops. We’re also re-engaging as social media sponsors to help tell the story of the Comox Valley’s food entrepreneurs at the Comox Valley Farmers’ Market. Watch for profiles on our social media channels on the blog, on our Facebook page notes, Instagram, and Twitter.
hpm for LIFT
@hanspetermeyer on Twitter & Instagram
liftcomoxvalley.ca: Growing the economy, one entrepreneur at a time.
ps. Our local economic development body is doing some good work to promote our local food sector. Hat’s off to them. That’s a very good way to spend the almost $1M they get from local taxpayers. I just wish that the CVFM would get some help doing its work at the grassroots. That’s why I support individual giving and business sponsorships. That’s why LIFT is doing what it can to support the Market. Without you and me making sure that good food is grown locally, it won’t happen.

Giving the gift of LIFT

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I’m off to YEG Thursday to spend Christmas with Jenny and her family. A big change for me. I’ve been hosting a very full-on family Christmas Eve for over 15 years, and it’s been the high point of my year. So a change. Edmonton will be fun. Cold, but fun. I hope that you get to spend special time with family and friends. That’s what this season is all about for me.

Now: to business! Thanks to LIFT VIP Steve Morgan for suggesting I start with a bullet list of key points in my posts and emails. (LIFT VIPs are the people who sponsor, partner, and subscribe to what we’re doing with LIFT Comox Valley. Besides being called VIPs they get lots of benefits and perks. More on being a VIP here.) The key points:

  • Some gift ideas from LIFT Comox Valley: Event tickets and gift subscriptions. Practical. Fun. Super easy to add to a stocking.
  • Re-investing in our communities: We’re putting 20% of our subscriber income back into our communities in 2017. Send your referrals here and let’s get started!
  • Upcoming events in January and February.
  • Watch for typos etc. If you find one and let me know, you’re in to win a free workshop and/or a coffee/beer/wine date with me at Atlas Cafe or Gladstone Brewing (both of whom are LIFT Community Partners, by the way).

🎁 Giving the gift of LIFT

What do you give the person in your life who has enough stuff, who’s got lots of great ideas, who wants (needs!) to grow a business? A LIFT workshop or subscription is affordable and ripples through its way through your friends’ lives and into the community.

Let’s start with LIFT workshops and events. They’re fun. They’re super practical. They get people collaborating, sharing ideas and insights. They’re growing businesses – like Ivan’s Truffles, Lil Worker Safety Gear, Wags Doggy Bags, and more (34 this year alone!). Gifting an event ticket to your favourite creative or entrepreneur is an easy way to help them make shift happen with their business.

For someone who’s ready to grow their business, a LIFT subscription will be a big boost. With lots of marketing and business development perks and benefits (and discounts on Ivan’s Truffles – yum!), they’re full of value. Take a look.

Additional incentives for signing up in December (either yourself or a friend):

  • You’re in to win a short video with social media video star and Comox Valley Chamber of Commerce “Young Entrepreneur” nominee Kayla McDonald Video Productions.
  • You’ll have access to free LIFT VIP tickets for our January 25 #WeAreYQQ Winter Party with Startup Comox Valley (free to LIFT VIPs – sponsors, partners, subscribers – until December 31).
  • As a LIFT VIP, you get a 15% discount on the February 2017 Panacea Costa Rica Women’s Wellness Retreat, thanks to LIFT VIP Panacea Massage Therapy.

You can also gift the gift of LIFT by encouraging your entrepreneur friends to put their businesses “on deck.” We’re a supportive community, and we have an impact. Give your friends this link – http://j.mp/ONDECK – to get them “on deck” and on their way to growing their business.

🎁 Re-investing in our communities: Fundraising with LIFT

We recently launched a referral program. Every subscriber who successfully refers 5+ other businesses will get a Festive Bonus cheque next December for up to 20% of the value of these successful referrals.

But then I had a conversation with LIFT VIP Allyson Hamilton. A 20% commission wasn’t a big deal for her, she said. But what about using this as a way to fundraise for community groups?

On Allyson’s suggestion, we’ve now made it an easy for you to fundraise for your favourite community group: refer others to subscribe to LIFT. That means next December we can write a cheque to EDAS, YANA, the Comox Valley Land Trust, or whichever organisation you want to support. If you successfully refer five Ambassador subscribers that’s up to $200. If you successfully refer 10 Champion subscribers that’ll be $800 you’ve raised!

Your referrals are helping fund goodness in our community, growing businesses, and sustaining our LIFT initiative. That’s a win-win-win trifecta and I’m really looking forward to writing some big cheques December 2017. Help me get there by signing up and/or referring today!

🗓 What’s coming up in January and February?

Most months we’ll have a Show & Tell event and 1-2 BizOnDeck workshops. Pretty much every quarter we have a special event. Here’s the list of currently-scheduled events (watch this space for updates):

  • January 6: Show & Tell with Nazaneen Dizai, talking about her business, 50th Parallel PR, with a focus on her work with First Nations. Tickets here.
  • January 18: BizOnDeck with Annie Danko and Wayward Kin Apparel, and Paul Hansen and Local Photo Adventures. Tickets here.
  • January 25: #WeAreYQQ Winter Party with Dr. Sean Wise and DJ Adil, a fundraiser for Startup Comox Valley. Tickets here.
  • February 3: Show & Tell TBA
  • February 6: BizOnDeck workshop with Jabin Postal Films and TBA
  • February 15: LIFT BizOnDeck workshop with TBA
  • February 24: Starting and Running a Home-based Business with Dyan Spink. Tickets here.

Finally, thanks – and best wishes for the season!

We’re having an impact – thanks to your interest and support. 34 businesses and projects have been “on deck” in 2016. Four entrepreneurs demonstrated their smarts at our Show & Tell events. Eight entrepreneurs pitched for $5000 in prizes PitchFest. We raised well over $3000 in cash and services to support EDAS at Festive Cheer. We’ve got almost 70 businesses engaged in our community. A number of them have been recognised via their nominations for various Community Awards thanks to the Comox Valley Chamber of Commerce’s efforts. People like Dave and Andrea at Wayward Distillation House, Karen McKinnon of McKinnon Photography, Kayla McDonald of Kayla McDonald Video Productions, and Sandra Viney and Trent McIntyre of Atlas Cafe. Anyone else? Please let me know. I feel very proud to be working with these folks.

Let’s keep this up. Let’s make 2017 the year when LIFT businesses really make shift happen in our region!

In the meantime, for a couple of weeks at least, I’m going to spend time with friends and family, taking some much-needed walks in the woods. I wish the same for you during this beautiful season.

🎄 Cheers,

hpm
@hanspetermeyer on Twitter

Life – it’s a pitch! Talking about pitching with Jayesh Parmar

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Jayesh Parmar, CEO of Picatic, is the keynote for the September 28 #WeAreYQQ PitchFest & LIFT Launch Party in the Comox Valley. He’ll be joining Steve Morgan (retired Silicon Valley entrepreneur), and Adam Speigel (Business Development Canada) to judge nine Comox Valley entrepreneur pitches. I asked Jay to tell me a little about pitching.

HPM: What did you need to start Picatic?

Jay: The burn! That’s the first thing every entrepreneur needs: Passion. For something you really want to solve.

Starting a business is harder than anything you’ve ever done. “I have this idea: I’m going to rent out your couch to total strangers.” Or: “I’m going to pick up strangers with your car.” Crazy talk! At Picatic we want to bring people together. We started by building a beautiful platform that was free. Our burn has kept us focused and on track.

HPM: At what point did you have to ask for help, and how did you do that?

Jay: We had a mostly self-funded beta product in Saskatoon. We took that to San Francisco – but we didn’t raise any money in SF. Instead, we learned things so that when we came back to Saskatoon we raised over $100K. That gave us the time and space to quit our day jobs.

HPM: What did you learn in SF?

Jay: The importance of personal passion and investment. And that pitching really is about building relationships.

When we got back to Saskatoon we hosted a lunch with friends and friends of friends. We made a presentation. Told them what we were trying to raise. People could see that we’d put a lot of sweat equity into what we were doing. Investors, even if it’s the “FFF club” – friends, family, and fools – they want to know about you, your passion, your integrity. These early investors from that lunch were our first champions, our community of support.

HPM: Has pitching helped you as an entrepreneur?

Jay: Hey, life is a pitch! Pitching helps us to run our company better and stronger because pitching is about much more than getting money. It’s telling the story of our business. It’s about talking to reporters, bringing in new talent, bringing in funding. It helps me identify potential threats and risks.

HPM: Any advice for the businesses pitching at our #WeAreYQQ PitchFest?

Jay: Fundamentally, the pitch is you. You are selling you. People invest in you. People know that companies go up and down. They want to invest in you. Also: Pitching is dating. You’re pitching for the next meeting. You want to create a little excitement. Know your audience: What is your audience interested in?

There is no one-way to do this. You have to have a deck, and a one-pager. But at the beginning you mostly have to have a clear, concise pitch and you have to have the burn, the excitement about what you’re doing.

PitchFest & LIFT Launch Party

On September 28 we’ll start with Jay, Steve, and Adam judging nine businesses and projects that have pitched at #WeAreYQQ BizOnDeck workshops. After PitchFest Team #WeAreYQQ is throwing one of their signature parties for entrepreneurs and creatives – the people who are generating the buzz and the biz of the Comox Valley’s emerging startup economy.

For more about why we’re hosting the Comox Valley’s first pitchfest event see this blog post. For tickets (30 early bird tickets available until September 15) see WeAreYQQParty.ca (and yes, it’s a Picatic event site – thanks for building a great event solutions product Jay!). If you’re a #WeAreYQQ subscriber there are FREE tickets for you – but you’ve got to register.

Want to know more about the other business and community economic development perks and benefits of being a #WeAreYQQ subscriber? Check out the subscription options online – or contact Cathy Snyder by email.

hpm
for Team #WeAreYQQ and the LIFT Project in the Comox Valley
@WeAreYQQ on Twitter

LIFT: Leading, Inspiring, and Fueling Talent in business, the arts, and more – in the Comox Valley! We’re building an entrepreneurial culture in the Comox Valley. Join us this summer and win! You’ll get perks that’ll grow your business. Sign up now! 

PuttingWeAreQQontheMap

What’s up in May! Lotsa shift

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April was fun! May looks even better – because even more Comox Valley entrepreneurs and business owners are getting on board the collaboration train. That means more businesses attending workshops and events, more business people like you putting your smarts to work to help other create success – at the same as they’re upgrading their path to success. It’s not about competing with each other to grow this Comox Valley economy; it’s about finding ways we can support each other to think BIGger about our markets and opportunities.

What’s up for May?


We’re still focused on helping Matthew Black and Anotiv Team in their bid to represent Canada and the Comox Valley at Global Finals in Knoxville. We raised money in April, and we’ll keep doing that in May. We’re committing 50% of the first month from every new Champion subscriber to this bid. There are more good reasons to become a #WeAreYQQ Champion, but I think this is the coolest. Join us here.

We’re also putting the Anotiv Team “on deck” today, Monday May 2 to help them get more exposure, more support in their bid to represent our region. Sharing the bill is Luciano Rollin and Aero Art Screen Printing. Want to help business grow? We’ve still got a couple of seats. Sign up now.

On May 9 it’s the third in Nazaneen Dizai’s Social Media for Professionals and Business series, this time focused on Pinterest. Only 5 seats left. Register here.

Note: If you’re a #WeAreYQQ Champion you get one workshop or event no charge per month, but you’ll have to register early as there are a limited number of seats for all these events.

May 18 we’re going to be workshopping two more Comox Valley businesses. More details coming soon, but for now know that local food entrepreneur Nancy Farey and Dr. David Milanovich are wanting to grow their businesses BIGger – and you can help make that happen.

May 27 it’s the second #WeAreYQQ lunch time Show & Tell at the White Whale. This time we’ve got Leif Jason showing what he does with SEO and online marketing. Details and registration coming soon on our events page..

June 1 we’re doing our first ever collaboration with the creative entrepreneurs at CVCollective. This is part of the Elevate the Arts Festival that rocks downtown Courtenay June 1-4. CVC will lead with Comox Valley Voices: a panel of local creatives and entrepreneurs who are living local while serving bigger markets. (You may have noticed a theme for us at Team #WeAreYQQ; we like it when people “punch above their weight” – and we want to help make that shift happen!) We’ll follow Comox Valley Voices with another #WeAreYQQ After Party – at Gladstone Brewing. We’re ticketing these events “by donation,” all proceeds going to feed more Elevate the Arts community economic development activities. Fun! FMI about Elevate the Arts Festival see elevatethearts.com


Work locally, think BIGger!

About this theme… One of my mentors, Jayesh Parmar, is working hard on creating YVR’s next billion dollar company with Picatic. You can read about that here. That’s cool, and I’m doing my small part on the Picatic team to make that shift happen.

I love working with Jay. But I don’t have that kind of ambition or energy. However, I do take his advice to heart: Whatever you’re doing, think BIGger! If you think the Comox Valley is your market, think Vancouver Island. If Vancouver Island is your market, think BC. If BC is your market, think Canada, North America, the world. And, at the same time, respect and feed your community, the businesses that feed your local economy.

The #WeAreYQQ Project is about helping Comox Valley businesses get better and bigger at what we’re doing. Our focus: grassroots collaborations, punching above our weight. Your business is an important part of the mix. Sign up for a workshop or event. Join us as a #WeAreYQQ Champion (cool and useful perks!). Whatever. We’re growing businesses, making shift happen, and you’re invited to play.

C’mon peeps: Let’s get this shift done!

hpm

ps. A reminder: we’re dedicating 50% of first month subscriptions from every new subscriber in May to helping Anotiv Team get to Global Finals. The first 30 new subscribers get a $10 gift card to Atlas Cafe, and you’re entered to win new subscriber prizes – like a $100 gift card to Atlas Cafe or a $400-700 travel voucher for two from Pacific Coastal Airlines. It’s a good time to join the team!

pps. We get to do because of support from some great Comox Valley businesses and individuals. See the (always growing) list of #WeAreYQQ Solution Sponsors, Community Partners, Champions, and Ambassadors below.

SOLUTION SPONSORS
Comox Valley Record, Finneron Hyundai, hanspetermeyer.com, Mastermynde Strategy, Sure Copy Courtenay – and now 98.9 The GOAT!

COMMUNITY PARTNERS
Atlas Cafe, Hansen & Hansen Painting, Island Word, My Tech Guys, Ron Pogue Photography, McKinnon Photography

CHAMPIONS & AMBASSADORS
Eatmore Sprouts, Sonya Marie Jenssen, David Frisch, Red Toque Creative, Lil Worker Safety Gear, Jace Pierson, Mike Templeton, Steve Morgan, Lucky Village Enterprises, Ivan’s Truffles, Studio IPF, Kayla McDonald Productions, Modern Rocket Media, Rattan Plus Home & Patio, Ben-zion Eni, Brooke Ferguson, Pacific Coastal Airlines, Speedibin Composters, Aero Art, Ansley and Company, and John Bonner Photography.