LIFT Startups

A new way to market and network your local Vancouver Island business!

Vancouver Island

BizOnDeck entrepreneur case study: Lil Worker Safety Gear and #vizyourkids

by

LIFT’s BizOnDeck workshops enable entrepreneurs to help each other to grow new businesses, test new business ideas, and launch new products and services. In 2018 we’re expanding to include a Nanaimo BizOnDeck series.

One of the most exciting stories we’ve had the pleasure to be part of is that of Lil Worker Safety Gear.

Introduction: James Flawith, founder, Lil Worker Safety Gear

Recognized as one of Vancouver Island’s “Top 40 Under 40,” James Flawith owns and operates Precision Tree Services. He is married and has three young children. Already a very busy guy, James launched Lil Worker Safety Gear because he saw a need to bring the same safety standards to our families that we bring to our work crews.  

LIFT: What product or service do you sell?

JF: Real safety gear for kids

LIFT: Where can readers buy your products and/or services?

JF: Online at lilworkersafety.ca and at locally at ONO Work and Safety, and soon at the Lil Worker Safety Gear Store at Woodgrove Centre (Nanaimo) and at Midland Tools, Pilon Tool Rentals, Planet Kids, and at White’s of Lindsay in Ontario.

LIFT: When was your BizOnDeck and what was your “ask?”

JF: January 2016. I asked about where did people see these products being used, what age demographic should we be targeting, and about sale strategies: retail vs wholesale, online/small outlet(s), box store(s). I also asked about “exclusivity.”

LIFT: Has putting your business “on deck” helped grow your business?

JF: The support and help I received by putting my business “on deck” was an important step. It inspired me to push forward.

I also gained experience pitching. In fact, my [winning] PitchFest pitch was just a boiled down version of the “On Deck” pitch, and those pitches are very similar to the one I made to the Dragons.

LIFT: What are you working on now?

JF: Aside from the full-time work of running Precision Tree Services I’m establishing more retail partnerships for Lil Worker Safety Gear. I’m constantly working to improve digital marketing. I have plans to set up a test kiosk slated for the last week of October in the Woodgrove Centre. I’m also actively exploring more opportunities to sell in person at events.

LIFT: How can LIFT help?

JF: Can you stop time so I can work more?

James and the Dragons

James went from pitching at a BizOnDeck and winning at PitchFest 2016, to pitching to CBC’s Dragons’ Den. That episode of Dragons’ Den aired at 8pm on October 12, 2017. LIFT organized a community viewing for that evening at The Creator Space where we cheered for James and Tweeted our support for Lil Worker Safety Gear and the #vizyourkids message to the world.

Did James win with the Dragons? Watch the video.

Follow the Lil Worker Safety Gear journey online via the #vizyourkids tag. 

Last word

JF: It all started with the “On Deck” experience I had with LIFT!

 

FMI about LIFT & BizOnDeck

LIFT helps entrepreneurs, small business owners, and NGOs grow their businesses. To put your business or project “on deck” in the Comox Valley or Nanaimo please fill the blanks here. Or call HPM at 250-792-1408.

Bluebird Pads wins big at PitchFest2!

by

photo © Amy Criss for LIFT

40 entrepreneurs packed The Prime Chophouse September 28. The sold-out crowd was there as part of the second annual PitchFest and #WeAreYQQ Party, hosted by LIFT Comox Valley.

Keynote Luke Aulin, CEO of Vancouver’s RTown online social media marketing business, talked about the importance of pitching. Aulin then joined on the judges’ panel, with Mina Haghighi of Futurpreneur, a youth-focused entrepreneur development program, and the owner Canada’s top Hyundai dealership in 2016, Sue Finneron.

PitchFest2 was sponsored by Duncan & Company CPAs and Pacific Coastal Airlines. Generous prizes were supplied by Douglas Magazine, 98.9 The GOAT, TRIO Magazine, and the LIFT organization. It’s the culmination of a year’s worth of businesses pitching at LIFT’s twice-monthly BizOnDeck workshops. LIFT’s Hans Peter Meyer calls these entrepreneurs the “new face of business in the region, the talent that’s changing everything.”

LIFT’s Hans Peter Meyer congratulates the entrepreneurs who pitched at PitchFest2: (front, left to right) Jordan Savard, Matthias Hansen, Denise Ropp, Pieter Vorster, Julian Rendell, (back, l-r) Andrea Postal, Jabin Postal, Danielle Farrant,
photo © Paul M Hansen

Seven entrepreneurs, pitching

Kicking things off was Pieter Vorster, setting a high bar with an enthusiastic description of the online magazine and community calendar at TideChange.ca. Jabin Postal had mouths watering as he garnered support for his already successful BBQ YouTube channel. Danielle Farrant wowed with her tight and cheeky pitch for Bluebird Pads: organic, locally-produced menstrual pads. Julian Rendell impressed with his description of Make it Zone as education and training for the workforce of 2020 and beyond. The growing health sector importance of cannabis and related services by Grow Wise Health was Denise Ropp‘s pitch. Jordan Savard and Matthias Hansen, winners of the Teen Entrepreneur Club “Tycoon Challenge” in June, reprised with an even tighter pitch for their Age-Sex-Location fashion line. Andrea Postal made a powerful pitch for doula services and In Bloom Births.

And the winners are…

The ASL team of Savard and Hansen, and Andra Postal’s In Bloom Births shared second place media advertising prizes. The grand prize, a $3600 package by LIFT that includes branding and photography by McKinnon Photography, digital marketing support by Mastermynde Strategy, PR services by 50th Parallel PR, print services by Sure Copy Courtenay, and content marketing by LIFT, went to Danielle Farrant and Bluebird Pads.

“I’m excited to be working with Danielle and Bluebird Pads,” says Karen McKinnon. “They’re the kind of positive, earth-friendly business that I think is representative of the values of our community here in the Comox Valley.”

As with all of LIFT’s five annual special events, PitchFest2 featured a #WeAreYQQ Party. The focus is on fun – and social media games with over $4000 in prizes, contributed by LIFT member businesses. One of these is The Waverley Hotel, a LIFT Community Partner.

“These kinds of events are an important part of building an entrepreneur culture in our community,” says Don McClellan, owner of The Waverley Hotel. “We need to encourage young entrepreneurs. The Waverley is proud to be part of a welcoming culture, through what we do as a venue for entertainment, and our support of LIFT and its activities.”

For more information about upcoming LIFT events, including the region’s annual Festive Cheer “entrepreneur holiday party” and fundraiser on November 24, see the online listings at LIFTevents.ca

Ready to make shift happen for your business or organization?

Join the LIFT community of entrepreneurs, and grow with over $4000 in membership benefits and perks, plus discounts with digital partners like RTOWN, Spring Activator, OfficeHours, Rebel, and more.

Or contact LIFT CEO and Founder, Hans Peter Meyer (aka HPM), at:

[picatic-sell-tickets event=130350 title=yes description=yes theme_options=ptw-light][/picatic-sell-tickets]