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talent

The LIFT Podcast interview with Sharon Marshall of Cree8iv Collaboration

November 11, 2018 by Leif Jason

Sharon Marshall is an inspiring force for change in our BC economy! She is founder and CEO of Cree8iv Collaboration – and Virtual eAdmin. In this podcast interview Sharon talks about her passion and her vision for creating employment and economic development opportunities for Canada’s remote indigenous communities. She also tells us about hard lessons, and amazing results. You’ll also hear about her favourite novel and her favourite business book.

Find out more about what Sharon does at virtualeadmin.com and (coming soon) Cree8ivCollaboration.com.

And, Sharon Marshall is putting Cree8iv Collaboration “on deck” at our February 4, 2019 BizOnDeck Focus Group workshop. Be there and be inspired about making a difference to our rural indigenous economies.
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BE FEATURED ON LIFT PODCAST SERIES

To be featured in a LIFT Podcast please apply to join our Vancouver Island entrepreneur community at applyandgetlifted.ca. Once you’re a member you’ll be invited to benefit from our approach to networking and our award-winning promotions, including being part of our LIFT Podcast series.

LISTEN TO MORE LIFT PODCASTS

Find more LIFT Podcast episodes at liftpodcast.ca
Subscribe to the LIFT Podcast series on iTunes at iTunesLIFTPodcasts

FMI ABOUT THE LIFT COMMUNITY

We are a community of Vancouver Island entrepreneurs and creatives, working together to grow the Island’s grassroots, entrepreneur-driven economy. In 2018 LIFT was awarded Best in BC, Entrepreneur Promotion, at Startup Canada Awards in Vancouver, for its innovative work as a marketing and business development network.

LIFT offers:

  • Innovative networking and business development workshops
  • Award-winning social media marketing solutions (starting at about $1/day)
  • A “hustle the help” community – our members are helping each grow
  • Access to $4000+ in member-to-member discounts and offers, and
  • Great pricing – that gets even better with our current 25% off “first 300” discount.

Get started by applying at applyandgetlifted.ca

 

Filed Under: Economy, Member Profile, Podcast, Talent Economy Tagged With: #LIFTVIP, entrepreneurs, innovation, podcast, talent, Vancouver Island

Apply now and get 2 free tickets to PitchFest3 + #WeAreYQQ After Party!

August 9, 2018 by Leif Jason

PitchFest3 is our annual showcase of Island startups and fundraiser for our local Startup Canada chapters. After a year of BizOnDeck workshops we invite up to seven entrepreneurs to pitch their business to a panel of three judges. You’re invited to join us for the Island’s only grassroots entrepreneur pitch event. Tickets are available online here – but first, here’s how you can get two tickets for free!

APPLY TODAY TO GET TWO FREE PITCHFEST TICKETS

LIFT won Best in BC for Entrepreneur Promotion at the Startup Canada Awards on May 30, 2018 in Vancouver. Then we launched what we think is the best tool for promoting grassroots entrepreneurs on the Vancouver Island: the Island’s first and only social media powered business directory. Our goal: to connect 1000 of the best community-minded, unique and innovative, local businesses on the Island. We’re inviting you to apply today for up to 60 days of award-winning promotion. Plus, when you get listed (and get LIFTed!) you get two free tickets to PitchFest3 and #WeAreYQQ After Party on September 27, 2018.

WHAT’S HAPPENING AT PITCHFEST3?

5pm Optional “community throwback” fundraiser dinner for our local Startup Canada community. Just show up and order from the “communty throwback” menu and $5 of your meal goes to support Startup Comox Valley.

6:30pm PitchFest3. Show up early to meet some of the region’s most welcoming entrepreneurs – and to get an early start on winning prizes with our #BCBuyLocal #LIFTVIP social media game. Prizes supplied by these LIFT members: Atlas Café, Bosley’s by Pet Valu Courtenay, BodyNetix, Coastal Coworking, Derm Essentials Medi-Spa, Hornby Island Soap & Skincare, Inner Strength Acupuncture and Health, Panther Workwear, Pure Audio Centre Ltd., Sure Copy Courtenay, Toscano’s, My Tech Guys, The Waverley Hotel – and more (add your business to this social media promotion opportunity here).

AGENDA

Opening remarks by MC and LIFT Solution Sponsor Leif Jason of Mastermynde Strategy

Keynote by Keith Ippel, Founder, Spring Activator global startup school

The pitches:

  • Yarrow Willard, Wild Rose College of Natural Healing
  • Kyrle Symons, Prisym Renewable Developments
  • Jessica Dorzinsky, Fully Alive
  • Amie Webster, Motif Music Studios
  • Ryks Davies, Ryks Davies Music
  • Sean Elliot, Tap Bike Solutions

The judges:

  • Sue Finneron, Finneron Hyundai and LIFT Solution Sponsor
  • Adam Speigel, BDC and PitchFest3 Special Event Sponsor
  • Keith Ippel, Spring Activator and PitchFest3 Special Event Sponsor

Entertainments:

  • LIFT VIP DJ Em.Ash & the #WeAreYQQPartyCrew! ???? with dance moves instruction by LIFT VIP Jennifer Walsh ????
  • Signature LIFT social media games with $1000s in prizes

ABOUT OUR PARTIES

Our #WeAreYQQPartyCrew throws the best entrepreneur parties! And that’s important. Business is always better when we’re having fun together.

Thanks to our #WeAreYQQPartyCrew Boss, Leanne Zdebiak-eni of Studio IPF for making our parties special!

SPONSORS

This year’s PitchFest is sponsored by Spring Activator and BDC.

LIFT’s award-winning promotional work on Vancouver Island is made possible by the support of 100s of individual business, as well as a select group of visionary businesses we call call LIFT Solution Sponsors and LIFT Community Partners.

Solution Sponsors

Sure Copy Courtenay, Mastermynde Strategy, 50th Parallel PR, Finneron Hyundai, Jabin Postal Films, Presley & Partners, and 98.9 The GOAT

Community Partners

Atlas Cafe, Island Word, My Tech Guys, McKinnon Photography, Gladstone Brewing, Island Soul Films, Investors’ Group, The Creator Space, Harmonic Arts, and Douglas Magazine.

Apply for your two free PitchFest3 tickets now!

Filed Under: Event News Tagged With: entrepreneurs, talent, Vancouver Island

BizOnDeck Case Study: Prisym Renewable Developments

April 5, 2018 by Leif Jason

Prisym Renewable Developments describes itself as Vancouver Island’s “solar innovation company.” Founder and CEO Kyrle Symons (KS) is an example of the kind of entrepreneurial talent that’s helping grow the “next economy” on the Island. He’d always been interested in business, but after high school, Kyrle first did a tour with the military. This included a stint in maritime patrol out of Comox. In early 2017 he decided to launch his new business here on Vancouver Island. Kyrle joined LIFT in the spring of 2017. In the fall of 2017, he put Prisym Renewable Developments “on deck” to get feedback from a room full of local entrepreneurs.

Find out more about the products and services provided by Prisym Renewable Developments online at prisymcanada.com

LIFT: What inspired you to start Prisym?
KS: I’ve always been interested in business, and majored in business admin at the Royal Military College in Kingston at the start of my military career. As my four-year tour in Comox was coming to an end I saw an opportunity in renewable energy and decided to pursue it. I’ve always been driven to achieve something meaningful to me and this was the chance I had been waiting for. I always imagined running a business would be fun and rewarding.

LIFT: Is it?
KS: It absolutely is. We’re very busy and it’s a crazy adventure but I’m living my dream. I’m excited about helping people get into renewable energy. I’m passionate about sustainability, and things that help us work toward a greener future.

LIFT: What was your “ask” at your BizOnDeck workshop?
KS: I had three asks: What avenue of solar should I pursue? How should I market? What funding should I seek?

LIFT: What were the three biggest takeaways (and subsequent actions) from your BizOnDeck?
KS: Don’t charge a fee for estimates. It’s a barrier that will push customers away, pick employees that are self-motivated because they are doing work that matters to them, and have financing options available since many potential customers don’t have sufficient ready cash to do a solar installation. We are able to refer our customers to VanCity to offer very affordable financing options. We’ve also taken significant marketing steps, including starting to work with LIFT VIPs Jabin Postal Films to create a video series and Lief Jason of Mastermynde to improve our online presence, and this summer we’ll be hiring a summer engineering student that will work with us and progress his studies in renewable energy engineering.

LIFT: Has putting your business “on deck” helped grow your business?
KS: Absolutely! It gave us our next steps for growth focus and got my name out there so that I know more people, and they know about Prisym Renewable Developments. Practising pitching was also a great opportunity.

Last word

KS: We currently have four big projects underway, one of which is our first solar pergola, a collaboration with Cascadian Woodtech. We are also introducing electric vehicle chargers to our line in the next couple of weeks and have some pretty advanced tech coming your way in the form of vehicle charging, battery storage and energy monitoring. Follow us on social media to find out more as we roll out these new products.

Contact information

Email: info@prisymcanada.com
Website: prisymcanada.com
Instagram: @prisymcanada

FMI about LIFT & BizOnDeck

LIFT helps entrepreneurs, small business owners, and non-profits grow. To put your business or project “on deck” please fill in the blanks on this form and we’ll start “hustling the help” to grow your business! Or call HPM at 250-792-1408.

Filed Under: Case Study Tagged With: #BCBuyLocal, #LIFTVIP, #WeAreYQQ, Comox Valley, innovation, talent, tech, Vancouver Island

Introducing the LIFT Startups podcast series

March 24, 2018 by Leif Jason

Thanks to feedback at a recent BizOnDeck we’re now moving forward with something that’s been on the back-burner for a while, a podcast series. We’ll be featuring interviews and conversations with local entrepreneurs, as well as many of the keynotes and contacts who are part of our LIFT extended-community. You’ll soon be able to subscribe to the podcast via iTunes. In the meantime, they’ll be listed at Anchor podcasts.

Here’s the transcript for the podcast…

Introducing the LIFT podcast series – with a pitch for MoneyFest2 on March 29-30, 2018

Hi, my name is Hans Peter Meyer and you’re listening to the LIFT Startups podcast, all about entrepreneurs, creatives, and small businesses growing the next economy on Vancouver Island.

Over the next few weeks, I’m going to be interviewing the men and women who are building what I call the Island’s “next economy.”

Before I get into that, I’d like to invite you to join me and our LIFT community for our MoneyFest2 events on March 29 and 30. On March 29 we host one of our signature business events, featuring great speakers, DJ em.ash, a room full of smart young entrepreneurs, and for this event, magician Craig McKee. Our keynote is Larissa Norton, West Coast North American Sales Manager for Vancouver startup Food.ee. Larissa has helped grow sales at Food.ee from $5K a month to $5M in just five years. We’ll also have Sue Finneron, owner of Canada’s number one Hyundai dealership in 2017, Jace Pierson, Jenny Deters, and Dave Semple – local sales stars telling us some of how they succeed in sales.

The next day we’ll have Chin Hing of global startup school Spring Activator working with Larissa to deliver a full-day Making Sales Happen workshop.

We’ve put this MoneyFest2 package together because we want Island entrepreneurs, creatives, and small businesses to succeed. We’ve got great products and services. Now we need to learn how to sell them.

If you’re in business on the Island and want to grow your business BIGger, join us for MoneyFest2 this week.

Thanks to our Business Development Canada and Spring Activator for being our MoneyFest2 Special Event Sponsors.

MoneyFest2 is one of the five regular special events we host at LIFT. Our purpose: to lead, inspire, and fuel the talent that’s building the “next economy.” 

Buy MoneyFest2 Tickets Now

What is the “next economy?”

I’ve lived most of my life on the Island, growing up in Black Creek in the Comox Valley. When I talk about the “next economy” I’m talking about what I’m witnessing.

Up until about 25 years ago Island communities were primarily resource-based. Most of us were somehow connected to forestry, fishing, and mining. Then we experienced a shift that saw employment drop rapidly in all of these primary sectors. They’re still important economic contributors. But the jobs aren’t there. The money’s not there the way it used to be to fuel our communities. Instead of working on fishboats or in logging camps, more and more of us are working in what I call the “3 Rs” – the retirement, recreation, and retail sectors.

A couple of years ago I noticed another shift. Someone I interviewed in Vancouver described it in terms of the emerging “talent economy.” That fits for me.

 

What is a “talent economy?”

You’ve probably heard of the “knowledge economy.” It’s that. And more. Because it also includes whole new sectors and approaches to doing business. I’m talking about hyper-locality, micro-production, the “maker movement.” I’m talking about creatives and entrepreneurs learning how to access global markets for sales, employment – and for labour or help to do things that aren’t possible locally.

A couple of years ago I got sick of complaining about how local governments and agencies were completely missing the opportunity of this “talent economy.” Instead of complaining, I wanted to do something. So I started bringing in colleagues from other startup communities, to help inspire Islanders to think BIGger, to connect and help each other grow businesses.

That speaker series turned into something that’s now my full-time passion. That thing is LIFT Startups.

I’ve been working in community economic development on Vancouver Island since the early 1990s. The movement that I’m seeing emerging in communities from Quadra Island to Tofino to Duncan, and certainly in the Comox Valley and Campbell River, is exciting. The people are exciting. Their willingness to help each other is exciting.

The best thing about my work with LIFT Startups is getting to know these entrepreneurs. With our podcast series, I hope to capture their stories, so that you’ll be inspired. I’ll also be talking to the established businesses who are part of the mix, helping to fuel this our efforts to support this talent-driven approach to building the next economy on the Island.

If you’ve got a story to share, be in touch. And, stay tuned to what we’re going to be doing with LIFT and with the LIFT podcast series!

Thanks

Thanks to our LIFT Solution Sponsors – Sure Copy Courtenay, Mastermynde Strategy, 50th Parallel PR, Finneron Hyundai, Jabin Postal Films, Presley & Partners, and 98.9 The GOAT.

Thanks also to our LIFT Community Partners at Atlas Cafe, Island Word, My Tech Guys, McKinnon Photography, Island Soul Films, Investors’ Group, The Creator Space, and Douglas Magazine.

Together, we’re making shift happen with entrepreneurs on Vancouver Island!

~ hpm
founder, LIFTstartups.ca

Filed Under: News, Talent Economy Tagged With: economy, podcast, talent

BizOnDeck Case Study: Sea Salt Design

February 1, 2018 by Leif Jason

Vanessa Raven-Vipond (VRV) owns Sea Salt Design here in the Comox Valley. She grew up in Ontario, but several years in the Martimes convinced her that she “had to live by the ocean.” In 2010, after 11 years in Victoria, Vanessa and her family moved to the Comox Valley where she says they are enjoying both the outdoors and a “wonderful, supportive community.”

Sea Salt Design offers custom illustration and graphic design services for web and print. Vanessa is also working on a line of printed products including t-shirts, posters and cards, and gift items. Products and services are available online at seasaltdesign.ca. Vanessa put the business “on deck” in Fall 2017.

LIFT: What inspired you to start Sea Salt Design?
VRV: As a child, I’d always wanted to be a children’s picture book illustrator. As I got older I started exploring graphic design. My first assignment, designing a sign for my parents B&B when I was a teen, led to work with a local sign shop. After high school, I started my own business as a portrait artist. That was my first experience as an entrepreneur. I then went on to study visual communications and illustration. I worked as a freelance for many years while I studied. I worked for a magazine and in-house with printers, but I always wanted to get back to owning my own business again.

LIFT: What was your “ask” at your BizOnDeck workshop?
VRV: I wanted feedback on whether I should continue with web design, which has been my bread and butter, or whether I should drop it altogether and focus more on illustration and print design. I also asked about the best way to go about getting back into T-shirts and gifts, as these are my passion.

LIFT: What were the biggest takeaways from your BizOnDeck?
VRV: I loved the feedback! While all agreed that I should continue to offer web along with print design, they also encouraged me to get out more, to be the face of my company, because I was so much better at selling my services in person.

LIFT: Has putting your business “on deck” helped grow your business?
VRV: Yes. I gained several new clients from my exposure from that one BizOnDeck, and since then I’ve been busy, primarily with illustration work.

Last words
VRV: I am now working on a graphic novel for a writer in Nanaimo, branding a new RMT, and re-branding a local potter. While I had a snag in the release of my online store for T-shirts and gifts, I’m anticipating a launch this year soon.

Please tell LIFT members that Sea Salt Design is offering 25% off all custom illustration and graphic design services, including print design.

FMI about LIFT & BizOnDeck
LIFT helps entrepreneurs, small business owners, and non-profits grow their businesses. To put your business or project “on deck” in the Comox Valley please fill the blanks at https://j.mp/BIZONDECK. Or call HPM at 250-792-1408.

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Filed Under: Case Study, Member Profile Tagged With: #LIFTVIP, #WeAreYQQ, Comox Valley, creatives, profile, talent

BizOnDeck Case Study: Blushing Bluebird Essentials and #wearcloth

January 6, 2018 by Leif Jason

Entrepreneurship is often born of a desire to fix something that’s broken. That’s the story behind Blushing Bluebird Essentials (aka Bluebird Pads), which soft-launched in November 2016 and went on to win the PitchFest2 grand prize in September 2017.

Blushing Bluebird Essentials produces organic cloth feminine pads and accessories. It is a family enterprise led by Danielle Farrant. The team includes husband Bern, her parents Leah and David Hope, sister Amie Webster, and Amie’s husband Jeff. Products can be purchased locally at Edible Island, Kradles Baby Boutique or online at www.bluebirdpads.com.

LIFT: What inspired this new product?

Danielle (DF): Allergies. Realizing that there are toxic materials in industrially-produced feminine products. Most women don’t know about healthier alternatives. We saw an opportunity.

LIFT: What was your “ask” at your BizOnDeck workshop?

DF: I had three asks. One, how can we successfully productize our business while maintaining our core values? Two, what are some ways we can help overcome the stigma associated with the use of cloth products? Three, We have received an overwhelming amount of positive feedback on our business – how do we turn positive talk into sales?

LIFT: What were the three biggest takeaways from your BizOnDeck?

DF: One, “locally handmade” can mean made in BC, wherever it is most efficient to do so. Two, the face of the business/personal connection is what will grow the business at this stage. Three, have fun with the advertising, whenever possible!

LIFT: How useful has Slack (an online team platform for LIFT members) been to keep the “growth” discussion going?

DF: Probably the most important use of Slack for us has been the channel created by Julian Rendell of Make it Zone exclusively for discussion about textile manufacturing. This has been very helpful. Brooke at Wags Doggy Bags and Julian – and others I hadn’t even thought of as resources for our business! – have been very helpful.

LIFT: Has putting your business “on deck” helped grow your business?

DF: Yes! Thanks to the BizOnDeck and the connections we made there, we were featured in a local magazine. We were also invited to pitch – and win! – at PitchFest2.

I would encourage anyone with a new business idea to pitch at a BizOnDeck. But I would also encourage them to prepare. You’ve got a room full of entrepreneurs who want to help you grow your business. Don’t waste their time. When you prepare your pitch you add value and takeaways for everyone involved. It’s a super experience!

 

Last word

DF: Exposure and regional connections are exactly what any business needs – LIFT provides these. We’re looking forward to pitching at a BizOnDeck in Nanaimo in 2018!

HPM
I did a short interview with Danielle several weeks after winning PitchFest2. We did this very short FB live teaser to let people know what we’re doing.

https://www.facebook.com/hanspetermeyer.ca/videos/10155589673914220/

 

FMI about LIFT & BizOnDeck

LIFT helps entrepreneurs, small business owners, and non-profits grow their businesses. To put your business or project “on deck” in the Comox Valley or Nanaimo please fill the blanks here. Or call HPM at 250-792-1408.

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Filed Under: Case Study, LIFT VIP news, News Tagged With: #BCBuyLocal, #LIFTVIP, #WeAreYQQ, entrepreneurs, innovation, startups, talent, Vancouver Island

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